He was born in the second largest city in Lebanon, Tripoli. His father is a strong and prominent public figure in the city and under his wings was able to develop the same passions to supporting the community. After completion of his Bachelor of Science in Business Administration and Marketing in the University of Arizona in 2005, he returned to the Kingdom of Saudi Arabia.
Ashraf spent two years in the advertising field as an Account Manager at Team Young & Rubicam, handling one of the biggest Telecom accounts in the gulf region (Mobily Eitsalat Company) where he was managing and supervising the corporate communication; launching the latest technology of the 3.5G services, debuting the new commercial BlackBerry phone for the Saudi Market, and introducing the “Mobily Jawhara” exclusive female servicing outlets.
His flair for marketing and management was then transferred by joining 2008 the family business in construction in the Kingdom and introducing a state-of-the-art ERP system (SAP), where he managed the implementation of ERP system between the Finance, Procurement, Inventory, and Human Resource Departments to assure a faster and more accurate workflow within the departments. Fatayerji Construction Company has been tied to some of the biggest projects in Saudi; King Abdul Aziz Road Development Project (KAAR) in Madina, Line 3 Riyadh Metro Project, and Saudi National Guard Villa Project in Riyadh where 750 Villas of precast works were executed. FCC has also constructed 4 college buildings and four amphitheaters at the Princess Noura University in Riyadh, and many other commercial and industrial projects across the Kingdom.
All throughout Ashraf was keen on developing his childhood dream of creating and owning his own F&B brand. He kept his eyes on food technology and developed his own restaurant in Jeddah. Bringing together flavors of the east and integrating them into Western presentation, Chicken Republic became an instant hit amongst people of all ages. After a four-year success story in Jeddah, he was able to sell the brand.
He later spread his wings into the field of Industrial Food Technology and collaborated with his family to expand Falcon Professional Kitchens into the Saudi market. Falcon is a market leader and supplier in the field of commercial hospitality equipment; offering turnkey kitchen solutions to meet the complete industry needs in the KSA and the GCC region. Under his role as Managing Director, Ashraf leads a professional team of 90 associates in Saudi Arabia to deliver over 60 projects a year.
In Lebanon, Hallab Engineering, Trading & Contracting Est. “HETC” is regarded one of the largest leading establishments in real estate development, engineering, and contracting in the North of Lebanon. HETC has a history of more than 40 years in executing prestigious projects and has completed several housing and commercial centers differentiating themselves through elegant architecture, quality construction and timed delivery. Various Projects has been executed such as schools, resorts, multiplexes, libraries, and hotels as well as industrial, commercial and residential buildings. He is also an active Board Member of Tripoli Beton a leading Concrete supply company in the North of Lebanon
Hallab Engineering, Trading & Contracting Est. “HETC” is regarded one of the largest leading establishments in real estate development, engineering, and contracting in the North of Lebanon.
www.hallabengineering.com
Falcon Professional International, has been established since 2015 in Jeddah, KSA, and has proven to be the top HORECA industry choice for leading Professional Kitchen Manufacturer and Supplier, offering a Turnkey solution to meet the complete industries needs in KSA.
www.falconkitchen.com
Fatayerji Contracting Company Ltd, FCC, was founded in 1976; specializes in all elements of concrete and steel building construction for residential, and commercial construction. The company evolved from a small construction concrete contractor into a General Contractor and a specialized Precast Manufacturer.
www.fatayerji.com
Ashraf is a family man who is married with three children. He enjoys camping with his family and traveling all around the globe to experience adventurous sports and local cuisines. Placing his strong family values as the core of his life, Ashraf is in the process of revamping the Hallab Family Association which brings together more than 2,000 family members from four generations. The aim of this association is to network various Hallab members all around the world and assure that all members are secured in all aspects of social, educational, and health. With this association, Ashraf aspires to convert the same love for his country and family ties to his children and all family members especially the ones living abroad.
Hallab Family Association Website